Sanday, 20 may 2012 03:19


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09.04.2012

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How to win

Для понимания реальной эффективности необходимо точно указывать цели клиента по кампании и соответственный результат, а также другие KPI в виде затрат на привлечение 1 клиента, или сколько принес в продажах потраченный 1$ рекламного бюджета, и желательно сравнить со среднерыночными показателями, чтобы не вышло, что "гора родила мышь"

 Оксана Алиева, «Сбербанк России»

(Украина)

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Julia Zelenyuk


Deputy General Director of Marketing Communications agency, Market Group (Russia)



Mihail Simonov
President of Jury 2011. President RAMS, vice-president ACAR (Russia)
Sergey Wenger
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Dana Vereshchagina
Director of RAPP Ukraine (Ukraine)
Juni Davydov
General Director of R & I GROUP, Vice President of SOMAR (Russia)

Pavel Dedkov
Creative director of special projects studio PR-kvadrat (Belarus)
Victor Dubrovin
Managing Partner of digital agency «Aimbulance» (Ukraine)
Oksana Zavoyko
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Julia Zelenyuk
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Victor Ishkov
Managing Director Ogilvy & Mather (Ukraine)
Tatiana Kovaleva
Director of BTL-agency «FULL CONTACT», TABASCO group (Ukraine)
Anton Melnikov.
CEO of a group of companies UNIONLINX (Russia)
Oksana Olefirenko
Director of digital agency "Qmedia" (Ukraine)

Anton Popov
Director of Remarkable SMM agency (Russia)
Andrei Sokolov
General director of promo-marketing agency «EMG» (Russia)
Vyacheslav Steshenko
Commercial Director of "KLO" (Ukraine)
Ilya shagaev
General Director of DM Basis (Russia)

Pavel Shevchuk
Deputy Marketing Director "Obolon" (Ukraine)
Julia Yastrebova
President of communication companies group Russia Direct (Russia)
Natalya Yaczenko
General Director of Hot Press (Russia)
Valery Moiseev
Editor in chief of the analytical business weekly magazine "Komp & nion" (Ukraine)

Evgeniy Romat
Professor, editor –in-chief of "Marketing and Advertising" magazine (Ukraine)
Irina Rubis
Editor in chief, Project Manager of Marketing Media Review (Ukraine)
Oksana Alieva
Head of Marketing&PR department at SBERBANK OF RUSSIA (Ukraine)
Igor Sergeyev
Editor in Chief of "Business" (Ukraine)