not creatif,
          but effectifff

On the 26 of May at gala party of the International Business Forum “Dialog Marketing Days in Ukraine” the winners of the International open contest for the best DM project “Dierct Hit” were solemnly announced to the audience. Public defence of the shortlisted projects was held within the first day of the International Business Forum “Dialog Marketing Days in Ukraine”. All day long the jury was evaluating the projects in order to present in the evening the names of winners to the leading DM professionals of European countries.

The intrigue was carried on to the bitter end. Even at a gala party, the list of winners was not immediately announced. At the entrance of the restaurant guests were offered to choose one smile- sticker from several existing colors, which was needed for taking part in competitions and performances during which one by one the heroes of the day were awarded.

 
Before awarding Juni Davydov made a speech, saying that he sees more and more projects, that can`t be applied to any of existing nominations, and that's fine, because this mean that we started thinking  beyond the limits and creating new projects. The reason for these words was a project of the agency «Voskhod» – «Book Air Fresheners».

The Organizing Committee of the International open contest for the best DM project “Dierct Hit”  is pleased to present the winners - "Samurai" of Direct Marketing in 2011:

GRAND PRIX 

PR-Kvadrat (Belarus), «2B-B2B-B-B2C or Guess what the president will say on the New Year’s Eve»

Special certificate «Beyond nominations»

 Voskhod (Russia), «Book Air Fresheners»

 Complex Direct Marketing Projects:

1. OS-Direct (Ukraine) «Announcement about cessation of competition»
2. Not awarded
3. OS-Direct (Ukraine), «DM-Project for Krupskaya Confectionery Factory»

Digital Direct Marketing

1. PR-Kvadrat (Belarus), «2B-B2B-B-B2C or Guess what the president will say on the New Year’s Eve»
2. Prodigi (Ukraine), «Divan offbeat travelling agency»
3. B!Digital (Russia), «National expert»

Direct Marketing in Complex Advertising Campaigns

1. Not awarded
2. Talan Communicatios (Ukraine), «Beauty Seasons»
3. FULL CONTACT (Ukraine), «Order a holiday for your friend»

 Direct Mail

1. R&I Group (Russia), «First child-financial terms dictionary»
2. General Line! (Russia), «Bomb!»
3. Arriba! (Ukraine), «Student’s record book»

Direct Marketing: Journalist’s View

1. «Tame a Cerberus or seduce a secretary»

Author: Daniil Gridin

1. «E-COMMERCE MARKET TRENDS: how customers use to make purchases online»

Author: Olga Danishevskaya 

SPECIAL PRIZE:

Prize from creative tandem Valentin Kalashnik and Liliya Gorelaya for the effective «Client-agency» interaction - R&I Group (Russia), «First child-financial terms dictionary» for NOMOS BANK

SPECIAL CERTIFICATES:

• for originality

 R&I Group (Russia), «First child-financial terms dictionary»

• for the best low-budget campaign

 Arriba! (Ukraine), «Student’s record book»

• for the best advertising mailing text

 R&I Group (Russia), «First child-financial terms dictionary»

• competitors’ recognition

 Inspire Metamarkerting (Ukraine), «Vaismann improvisation club»