Sanday, 20 may 2012 02:50


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How to win

Не нужно показывать красиво упакованный плагиат - в эпоху он-лайн коммуникаций информация по другим рынкам доступна и очень странно выглядит российские идеи, имплементированные под именем украинского агентства. 

Оксана Алиева,  «Сбербанк России»

(Украина)

More

Winners

 

Winners "Direct Hit 2011"

Gran Prix

 

2B-B2B-B-B2C or Guess what the president will say on the New Year’s Eve 

Advertising agency:

PR-Kvadrat (Belarus)

Project author:

Maksim Boritko

Project director:

Nadezhda Rasina

Idea author:

Maksim Boritko

Copywriter, designer, photographer, etc.:

Ilya Kukharev, Pavel Dedkov, Sergei  Schutsky

Advertiser:

PR-Kvadrat (Belarus)

 

Special certificate «Beyond nominations» 

 

Book Air Fresheners
 

Advertising agency:

Voskhod (Russia)

Project author,Project director:

Andrey Gubaidullin

Project manager:

Eugeniy Primachenko, Alexander Parkhomenko, Alexey Nikiforov

Copywriter, designer, photographer, etc.:

Designer: Dmitry Maslakov, Art Director: Vladislav Derevyannikh

Advertiser: 

Chain of bookstores "100,000 books"

 

Direct mail

1 place  : 

 

First child-financial terms dictionary
 

Advertising agency:

R&I Group (Russia)

Project author

Alexander Kislov, Art Director

Idea author:

Juni Davydov, CEO

Copywriter, designer, photographer, etc.:

Alya Goleva (7 years), Katya Petrulenko (9 years), Vlada Bocharova (10 years), Kira Butakova (10 years), Ivan Markovsky (4 years), Asya Kochetkova (5 years), Sofa Tatarchuk (5 years), Nina Kamin (9 years), Yana Tarasova (6 years), Varya Nicholskaya (8.5 years), Kostya Voronov (8 years)

Advertiser: 

NOMOS-BANK

2 place:   

 

Bomb! 

Advertising agency:

General Line! (Russia)

Project author

Elena Lukina 

Idea author:

Svyatoslav Kosvintsev

Copywriter, designer, photographer, etc.:

Art Director: Irina Karandaeva, designer: Inna Glazova,

Aleksey Tatarskih

Advertiser:

Boiler Center. Service center for boiler equipment

3 place:

 

 

 

Student’s record book 

Advertising agency:

Arriba! (Ukraine)

Project author

Maks Burtsev

Idea author:

Nikolay Mironov

Copywriter, designer, photographer, etc.:

Wow! Production

Advertiser: 

School of Advertising and Design "Bagazh"

 

Complex Direct Marketing Projects 

1 place :

 

 

Announcement about cessation of competition
 

Advertising agency:

Marketing group OS-Direct (Ukraine)

Project director

Alexander Tkachenko

Idea author:

Alexander Tkachenko

Copywriter, designer, photographer, etc.:

Artem Brin - designer, Natalia Kalchenko – Copywriter

Advertiser: 

ZIP

 

2 place: Not awarded 

3 place:    


 

DM-Project for Krupskaya Confectionery Factory
 

Advertising agency:

Marketing group OS-Direct (Ukraine)

Project director

Alexander Tkachenko

Idea author:

Marina Strizhevskaya

Advertiser:

OJSC «CONFECTIONERY FACTORY NAMED AFTER

KRUPSKAYA»

 

Digital Direct Marketing

1 place: 

 

2B-B2B-B-B2C or Guess what the president will say on the New Year’s Eve 

Advertising agency:

PR-Kvadrat (Belarus)

Project author:

Maksim Boritko

Project director:

Nadezhda Rasina

Idea author:

Maksim Boritko

Copywriter, designer, photographer, etc.:

Ilya Kukharev, Pavel Dedkov, Sergei  Schutsky

Advertiser:

PR-Kvadrat (Belarus)

 

2 place:

 

Divan offbeat travelling agency
 

Advertising agency:

Prodigi (Ukraine)

Project author, Project director:

Ivan Kucherenko

Idea author: 

Alexei Ivanov

Copywriter, designer, photographer, etc.:

Alexei Ivanov, Alexandr Tarabanov

Advertiser: Channels:  Viasat Ukraine (TV1000, TV1000, TV1000 Action, Viasat Explorer, Viasat History, Viasat Nature, Viasat Sport) 

 

3 place: 

 

National expert
 

Advertising agency:

B!digital (Russia)

Project author, Project director:

Director of Customer Service - Alexander Fomin

Creative Director - Aleksey Shorin

Idea author Director of Customer Service - Alexander Fomin ,Creative Director - Aleksey Shorin

Copywriter, designer, photographer, etc.:

Senior Designer - Dmitry Schavleev, Designer - Andrey Krusanov, Copywriter - Marina Molodtsova, Manager Customer Service - Agunda Baev, Project Manager – Anatoliy Molodtsov  

Advertiser:

Volkswagen

 

Direct Marketing in Complex Advertising Campaigns 

1  place: Not awarded 

2 place:


 

Beauty seasons 

Advertising agency:

Talan Group (Talan Communications) (Ukraine)

Project author, Project director:

Oksana Shokalenko, Project Manager of DM Department

Idea author:

Svetlana Dolinskaya, Executive Creative Director

Copywriter, designer, photographer, etc.:

Svetlana Dolinskaya, Executive Creative Director Advertiser:

Beauty salon Beauty Seasons


 

 

3 place:

 

Order a holiday for your friend
 

Advertising agency:

Full Contact (Ukraine)

Project author, Project director:

Tatiana Kovaleva

Idea author:

Aleksandr Smirnov

Copywriter, designer, photographer, etc.:

Victoria Moysa, Liliya Chernaya

Advertiser:

Kimberly-Clark

 

Direct Marketing: Journalist’s View 

Author: Daniil Gridin   

Author: Olga Danishevskaya

SPECIAL CERTIFICATES 

 

for originality - R&I Group (Russia), First child-financial terms dictionary

for the best low-budget campaign - Arriba! (Ukraine), Student’s record book

for the best advertising mailing text - R&I Group (Russia), First child-financial terms dictionary

competitors’ recognition – Inspire Metamarkerting (Ukraine), Vaismann improvisation club

Prize from Valentin Kalashnik and Liliya Gorelaya creative tandem for the effective “Client-agency” interaction - R&I Group (Russia), First child-financial terms dictionary for NOMOS BANK